SubMishMash in the New York Times– “makes it possible to publish an issue of a magazine in just two days.”Saturday, August 6th, 2011
While half-watching a basketball game last weekend with the sound off, I happened to look up when a commercial for the iPhone came on: just a hand and the phone, nothing fancy, but captivating enough, I guess, that I found myself turning the sound on and leaning forward a little. The hand onscreen was scrolling through a selection of e-books on its virtual iBook shelves, and I felt a frisson when I saw that the hand had a Paul Auster novel in its collection.
I'm not a huge Auster fan, but seeing a book by a serious writer on a TV commercial–wait, was I really seeing this? Then the hand scrolled down to look at some other shelves, and there was, okay, something by Nelson Mandela, Julia Child's memoir, and then–are you kidding?–Infinite Jest. The hand clicked through to the Julia Child first chapter for a second before deciding it needed to purchase something. It clicked a “best sellers” tab and went straight for–what?–Cormac McCarthy, before coming back to earth somewhat and plunking down for a Stieg Larsson. (more…)
One of the great things about working for Submishmash is that our customers are invariably interesting people. Take our word for it: you could do worse than to involve yourself with publishers and curators all day long. As we talk to more and more publishers, we are endlessly impressed at the energy and ingenuity that they bring to the project of remaking an industry that matters to them. With that in mind, we thought we would inaugurate a series of blog posts focusing on some of these enterprising folks.
For this first installment of our “Innovators in Publishing” series, we interviewed Matthew Salesses, fiction editor for The Good Men Project magazine (and an up-and-coming fiction writer in his own right). If you haven’t heard of The Good Men Project, you will soon, if there’s any justice in the world. They have rolled out a new kind of men’s magazine, one that deals with some of the usual subjects–sports, sex–but with an intelligence and sensitivity that sets them apart from the usual suspects. They say that they want to “make the world a better place” and to publish content that “challenges men to think deeply–and to talk about things they don’t normally talk about.” If that doesn’t convince you that their hearts are in the right place, consider this: they are a general-interest publisher (think Esquire or GQ) who decided to start the year 2011 by rolling out a fancy new fiction section. We caught up with Matthew by email recently to ask a few questions about this interesting development.